Operator, not consultant
Affiliate Operators are exactly that – operators, not consultants. I provide itemized affiliate marketing services, AI-first execution, and affiliate relationships that stay yours, not locked behind an agency.
I act as the embedded operational layer behind affiliate programs managing the day-to-day execution so internal teams can stay focused on growth and strategy. My services are transparent and laser-focused on bringing measurable results for your affiliate program, no floating targets or busywork.
Networks we manage
Who are affiliate operators?
Meet the operator
My name is Archie. I have over a decade of experience in global ecommerce and sales under my belt. Six years in affiliate marketing specifically: three of them as the affiliate, getting paid purely on performance, and three running programs on the brand side.
That two-sided view is the difference. I’ve sat in the affiliate’s seat deciding which offers are worth promoting, and in the brand’s seat trying to win that attention. So I know how affiliates actually choose what to push, and how to make your program the obvious pick.
My unique approach builds on the following principles:
Operator, not consultant – I execute and ship end-to-end deliverables, not slide decks or recommendations
Transparent & itemized – my services are productized and focused on specific and transparent deliverables
Experience from both sides of the table – I know what makes affiliates actually promote a brand, because I was one
I work across most major affiliate platforms, so whether you’re setting up from scratch or need someone to unlock your program’s growth potential, I can help.
Why Affiliate Operators
Why brands choose to work with me
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Two-sided perspective
I’ve been the affiliate and the brand. I know why your top publishers aren’t promoting you, and what it actually takes to change that
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Unique approach to your brand
I start with getting to know your brand – your story, your unique selling proposition, best-selling products, and which partners are best suited to promote them
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Relationships that stay yours
Your brand keeps the affiliate relationships generated during my time working on your program. When we’re done, the partners we build are yours — not gated behind an agency
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Aligned & transparent incentives
Aligned rewards are part of my agency’s DNA, one of its core values. I believe in being rewarded for the results that I’m hired to deliver, and I’m transparent about how I achieve them
Testimonials
What partners say about working with me
I work for a marketing company that serves as a super affiliate for a wide range of vendors. We manage more than 25 email lists, along with SMS, native, and display advertising campaigns.
Working with Archie has been a great experience. He has a deep understanding of the industry, responds quickly, and is transparent throughout the process. I highly recommend scheduling an introductory conversation to learn more about the services he offers.
Amanda Dana
VP of Partnerships, iRollie Marketing LLC
I met Archie during my time at Linkby, when we onboarded him onto our platform. The whole process was smooth and effortless on his end. His knowledge of affiliate marketing runs deep, and beyond that, he’s simply a pleasure to work with. We still collaborate on different projects to this day, and I recommend his services to anyone who wants an affiliate operator who truly knows his stuff.
Kyle McCormick
Account Executive, Teads
Archie and I worked side by side at BIOptimizers for more than three years. We regularly talked through performance and affiliate questions together, and I always came away from those conversations confident about the next steps. We’ve kept a warm working relationship, and I hope we get to work together again. Any brand that brings in an operator like Archie has its affiliate program in good hands.
Justina Kasparavičienė
Senior Partnerships Manager, BIOptimizers
how we work
A 360 approach to your affiliate program, no stones unturned
Every engagement starts with a diagnostic - no assumptions, no templates. I study your program to understand its strengths, weaknesses, and provide you with a roadmap to unlocking your program's growth.
free Audit
Start with a free audit - I analyze your program's current state: affiliate sign-up journey, technology, creative library, affiliate partner mix and gap analysis, and competitive benchmarking.
implementation
Commission restructure, creative library update, recruitment pipeline, SOPs, and performance dashboard. I put your program on new rails to deliver the results it is meant to produce.
The "sprint"
Prospecting, personalized outreach, onboarding, and activation of new and dormant partners. I demonstrate the results the system I built can generate for your program.
Ongoing
Monthly ongoing support. I implement AO's AI-powered systems for ongoing partner recruitment, campaign coordination, and optimization.
case studies
Affiliate Operator’s track record
Most agencies sort their case studies by industry. I sort mine by challenges, because the problems holding back your affiliate program are rarely unique to your brand. Here’s how I solved them, and how my services can help grow your affiliate program today.
Impact
Three quarters of zero performance turned into aggressive growth
Brand’s affiliate program under-delivered for three-plus quarters. Not for lack of potential, but lack of attention — the kind of problem that's likely facing your program right now. I made it a priority and built the foundation it was missing: internal processes, stakeholder buy-in, and the program description, creatives, and policies partners actually need. With focus in place, it grew 2000%+ on a YoY basis.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Your program isn’t growing the way you expected, or it's stagnating
- No one’s actively driving it: no dedicated affiliate manager, operator, or agency
- You’re aware there’s real upside in the channel, it just never gets the focus to unlock it
2000%+
YoY growth
3+
Quarters of zero performance, reversed
Impact
From concentrated partner base to diversified, high-performing roster
Brand brought its program in-house and found it had no direct affiliate relationships (previous agency guarded the relationships), leaving revenue concentrated in a handful of partners.
In a single quarter I built direct communication with those key partners and added 9 new performers with results proven by the network’s own metrics. With real brand context, the previously most-active affiliates targeted better audiences: conversion rate rose by 100%, revenue per partner by 35% (on average), and ROAS held.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Most of your affiliate revenue rides on just a few partners
- Your key relationships sit with an agency or network, not with you
- Affiliates promote you generically, they don’t talk about your brand's unique selling proposition and don't push best-sellers
+100%
Conversion rate
+35%
AVG revenue per partner
9
New proven partners in one quarter
Impact
Systems that make programs scale on focused action, not constant firefighting
At one brand, I automated the repeatable parts of partner outreach, more than tripling new partners reached and activated year over year (60+ to 200+) with no added headcount.
At another brand, a structured onboarding sequence and bi-weekly newsletter lifted new-affiliate activation from 2% to 12%.
The throughline: systems that scale on focused effort instead of manual grind, built from zero across 30+ networks, including Awin, Impact Radius, Partnerize, and CJ.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Outreach and onboarding are manual, growth is capped by hours, not opportunity
- New affiliates sign up, then go quiet
- You don’t have a clear view of who’s joining, clicking, or converting
60+ → 200+
New partners per year, via automation
2% → 12%
New-affiliate activation (6×)
30+
Networks established from zero
Impact
Routine policy violations turned into rare exceptions
Policy violations were routine for the brand: trademark and TM+ bidding, non-compliant content, dozens every week.
I made the rules unmistakable through the program description and onboarding, then built a simple, documented process to monitor the platforms where affiliates show up. Within two months, violations dropped to single digits a month. Violations became the exception, not the norm.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Affiliates bid on your trademarks or publish non-compliant content.
- You approve nearly everyone, with no clear rules set up front.
- You can’t see what affiliates are actually doing — or whether they follow your policies.
Dozens every week → fewer than 10 every month
Policy violations
Impact
Brand placements in 10+ Tier I and Tier II publications in 12 months
Through direct publisher relationships, I secured affiliate placements for BIOptimizers in the major commerce publications whose recommendations actually move buyers: Forbes Health, GQ, The Strategist, Bustle, and more.
In 12 months that meant 10+ Tier I and Tier II features, turning affiliate work into real brand credibility, not just clicks.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Competitors show up in the “best of” roundups and you don’t
- You’re missing from the editorial commerce sites that shape buying decisions
- Affiliate feels like a coupon channel. It isn’t building your brand
10+
Tier I & II publications in 12 months
FAQ
What does the free audit actually cover?
A thorough analysis of your affiliate program, covering cohort performance, partner mix, commission structure, creative library, and competitive positioning. You get a detailed report on recommended next steps focused on measurable results, followed by a 30-minute walkthrough call.
Do you work with brands on any affiliate network?
My deepest expertise is in CJ Affiliate, Impact Radius, Awin, and Partnerize, but the audit and management frameworks we use apply across all major networks. I’ll tell you upfront if a network is outside my wheelhouse.
What brands do you work with?
Any DTC brand with an existing affiliate program that isn’t performing to its potential.
A healthy affiliate program can generate around 15% to 20% of brand's overall revenue on DTC. If your program is not there yet, there are structural opportunities to grow it. My role is to find and show them to you.
How is pricing structured?
Project engagements are fixed monthly fees + performance incentives (where applicable) for a defined scope and duration.
My work and methods are fully transparent, with no hidden markups.
Ready to grow?