Affiliate Operators
Expert productized affiliate management services for direct-to-consumer brands.
Unlock your program’s true growth by hiring a results-driven affiliate operator.
the challenges
True growth starts with asking the right questions
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Why don’t more quality affiliates promote my products?
Having a live program and best-in-class products isn’t enough. Top affiliates decide who to promote based on other factors — the ones most brands overlook.
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How much revenue should my program generate?
You can’t close a gap you haven’t measured. Growth starts with knowing where your program should be today, and how far off it currently is.
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Is my affiliate program actually moving my business forward?
Few channels are as flexible as affiliate. It can grow revenue, new customers, or margins. The real question is whether yours is built around the goal that matters most.
Who does the audit
Meet the operator
My name is Archie. I have over a decade of experience in global E-commerce and sales under my belt. Six years in affiliate marketing specifically: three of them as the affiliate, getting paid purely on performance, and three running programs on the brand side.
That two-sided view is the difference. I’ve sat in the affiliate’s seat deciding which offers are worth promoting, and in the brand’s seat trying to win that attention. So I know how affiliates actually choose what to push, and how to make your program the obvious pick.
My unique approach builds on the following principles:
Operator, not consultant – I execute and ship end-to-end deliverables, not slide decks or recommendations
Transparent & itemized – my services are productized and focused on specific and transparent deliverables
Experience from both sides of the table – I know what makes affiliates actually promote a brand, because I was one
I work across most major affiliate platforms, and Affiliate Operators is an Impact.com-certified agency. I address common and unique program-related issues and can help take your program to the next level.
Operating in
case studies
Affiliate Operator’s track record
Most agencies sort their case studies by industry. I sort mine by challenges, because the problems holding back your affiliate program are rarely unique to your brand. Here’s how I solved them, and how my services can help grow your affiliate program today.
Impact
Three quarters of zero performance turned into aggressive growth
Brand’s affiliate program under-delivered for three-plus quarters. Not for lack of potential, but lack of attention — the kind of problem that’s likely facing your program right now. I made it a priority and built the foundation it was missing: internal processes, stakeholder buy-in, and the program description, creatives, and policies partners actually need. With focus in place, it grew 2000%+ on a YoY basis.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Your program isn’t growing the way you expected, or it’s stagnating
- No one’s actively driving it: no dedicated affiliate manager, operator, or agency
- You’re aware there’s real upside in the channel, it just never gets the focus to unlock it
2000%+
YoY growth
3+
Quarters of zero performance, reversed
Impact
From concentrated partner base to diversified, high-performing roster
Brand brought its program in-house and found it had no direct affiliate relationships (previous agency guarded the relationships), leaving revenue concentrated in a handful of partners.
In a single quarter I built direct communication with those key partners and added 9 new performers with results proven by the network’s own metrics. With real brand context, the previously most-active affiliates targeted better audiences: conversion rate rose by 100%, revenue per partner by 35% (on average), and ROAS held.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Most of your affiliate revenue rides on just a few partners
- Your key relationships sit with an agency or network, not with you
- Affiliates promote you generically, they don’t talk about your brand’s unique selling proposition and don’t push best-sellers
+100%
Conversion rate
+35%
AVG revenue per partner
9
New proven partners in one quarter
Impact
Systems that make programs scale on focused action, not constant firefighting
At one brand, I automated the repeatable parts of partner outreach, more than tripling new partners reached and activated year over year (60+ to 200+) with no added headcount.
At another brand, a structured onboarding sequence and bi-weekly newsletter lifted new-affiliate activation from 2% to 12%.
The throughline: systems that scale on focused effort instead of manual grind, built from zero across 30+ networks, including Awin, Impact Radius, Partnerize, and CJ.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Outreach and onboarding are manual, growth is capped by hours, not opportunity
- New affiliates sign up, then go quiet
- You don’t have a clear view of who’s joining, clicking, or converting
60+ → 200+
New partners per year, via automation
2% → 12%
New-affiliate activation (6×)
30+
Networks established from zero
Impact
Routine policy violations turned into rare exceptions
Policy violations were routine for the brand: trademark and TM+ bidding, non-compliant content, dozens every week.
I made the rules unmistakable through the program description and onboarding, then built a simple, documented process to monitor the platforms where affiliates show up. Within two months, violations dropped to single digits a month. Violations became the exception, not the norm.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Affiliates bid on your trademarks or publish non-compliant content.
- You approve nearly everyone, with no clear rules set up front.
- You can’t see what affiliates are actually doing — or whether they follow your policies.
Dozens every week → fewer than 10 every month
Policy violations
Impact
Brand placements in 27 Tier I and Tier II publications in 14 months
Through direct communication with commerce editors, journalists, and PR teams, BIOptimizers secured affiliate placements in the major commerce publications whose recommendations actually move buyers: Forbes Health, GQ, The Strategist, Bustle, and more.
That produced 27 Tier I and Tier II features, turning affiliate work into real brand credibility, not just clicks.
Do these problems sound familiar to you? My past achievements demonstrate how I solved these issues.
- Competitors show up in the “best of” roundups and you don’t
- You’re missing from the editorial commerce sites that shape buying decisions
- Affiliate feels like a coupon channel. It isn’t building your brand
27
Tier I & II publications in 14 months
Testimonials
What partners say about working with me
I work for a marketing company that serves as a super affiliate for a wide range of vendors. We manage more than 25 email lists, along with SMS, native, and display advertising campaigns.
Working with Archie has been a great experience. He has a deep understanding of the industry, responds quickly, and is transparent throughout the process. I highly recommend scheduling an introductory conversation to learn more about the services he offers.
Amanda Dana
VP of Partnerships, iRollie Marketing LLC
I met Archie during my time at Linkby, when we onboarded him onto our platform. The whole process was smooth and effortless on his end. His knowledge of affiliate marketing runs deep, and beyond that, he’s simply a pleasure to work with. We still collaborate on different projects to this day, and I recommend his services to anyone who wants an affiliate operator who truly knows his stuff.
Kyle McCormick
Account Executive, Teads
Archie and I worked side by side at BIOptimizers for more than three years. We regularly talked through performance and affiliate questions together, and I always came away from those conversations confident about the next steps. We’ve kept a warm working relationship, and I hope we get to work together again. Any brand that brings in an operator like Archie has its affiliate program in good hands.
Justina Kasparavičienė
Senior Partnerships Manager, BIOptimizers
What the audit covers
Get the operator's 9-step read on your program + a 90-day plan to fix it
Look for the deliverables with the fire emoji (🔥) next to them. These deliverables address the most common and yet most under-addressed challenges when it comes to affiliate program management, according to G2.com, Modash.io, and other trusted digital marketing sources.
current affiliate mix & partner mix gap analysis
🔥 Sign-Up Journey Review - “Can the right affiliates easily find and join my program?”
I walk your sign-up path the way an affiliate would, and flag everything that makes good partners bounce. This is where my two-sided experience comes in handy.
Competitive Analysis - “Does my offer stand a chance against the programs I compete with?”
I benchmark your commission, terms, and creative against your direct competitors' programs that are fighting for the same affiliates.
🔥 Dormant Partners List - “Which of my affiliates signed up, then went quiet? Which of them I should go chasing, and how?”
I surface the partners who joined and stalled, ranked by how much they’re worth waking up.
🔥 Top-of-Funnel Partner Gap List - “Which content publishers should I be going after?”
I hand you a named list of actual content partners worth recruiting based on your brand's top commercial-intent keywords.
Affiliate Mix Breakdown - “Who’s actually driving my affiliate revenue right now?”
I map who’s actually carrying your program by partner type, not just top-line numbers.
🔥 Affiliate Mix Gap Analysis - “Which partners should be in my program but aren’t?”
I show you the partner types missing from your mix. Oftentimes those are the ones your competitors already have.
current affiliate program state analysis
🔥 Money On The Table Calculation - “How much should my program actually be generating?”
I put a defensible dollar figure on the revenue your program should be producing but isn’t. You’ll see the exact number after your audit.
Conversion Infrastructure Audit - “Do my affiliates have what they need to sell for me?”
I check every link, asset, and tracking path a partner touches, so the ones who want to promote you actually can.
🔥 The Metric You’re Not Tracking - “Is my program moving the business forward, or just making noise?”
I find the one metric that ties your program to the goal you actually care about, and show you where you stand on it.
90-day roadmap
90-Day Program Development Roadmap - Everything above, turned into a plan
I find the one metric that ties your program to the goal you actually care about — and show you where you stand on it.
How it works
So how does it work?
1
Intro call (30 min)
Schedule a 30-minute call to meet and get to know me
2
Access + questionnaire
Grant me read-only access to your program and answer a short questionnaire
3
Audit in progress
I go through everything and deliver your full audit and 90-day roadmap in five days or less*
4
60-minute call
A post-audit call. That's when you decide if you want me to fix your program for you
*Every recommendation, insight, or finding is grounded in your program's numbers and your brand's goals, not industry standards or assumptions
Who this is for
How do you know if my services are for you?
✓ If you are a CMO, VP / Head / Director of Marketing, or CEO of a US-based Direct-To-Consumer (DTC) brand...
✓ That runs a live DTC affiliate program on CJ, Awin, Impact, Partnerize, or a similar network...
✓ Has NO agency or dedicated operator driving it...
✓ And you've been asking yourself any of these questions about your affiliate channel...
Then you could benefit tremendously from the services of an experienced affiliate operator to show you the revenue your affiliate program should generate for your brand.
Book your audit
Schedule a call with the Affiliate Operator
30 minutes, no obligation, and the roadmap is yours to keep
© 2026 Affiliate Operators